A creative campaign for the Obesity and Bariatric Surgery Department at RAM Clinics in Saudi Arabia, delivering an inspiring message: you are only one step away from a healthy life. The campaign shows that this single step can help you regain your energy, share happy moments, and return to your favo
We developed a single repeated visual scene, adapted to different scenarios, portraying an obesity patient wishing to take part in life moments but unable to do so due to health limitations.
Goal: Deliver a clear and inspiring message that one step towards change can bring those moments back.
We used the core message “Take a Step” with scenario-specific sublines:
And enjoy your favorite hobby.
And enjoy your life.
And share your son’s joy.
Goal: Keep the message simple, memorable, and strongly tied to the visuals.
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