INNOVA

Reimagining Wellness. Redefining Trust.

Overview

Innova Pharmacies — formerly known as Beit El Seha — embarked on a complete rebranding journey to transform into a modern healthcare brand focused on improving everyday wellbeing. The new identity captures both healthcare expertise and human warmth — turning professional care into a personal experience.

Beyond Care. It’s Connection.

We wanted Innova to feel less clinical and more human — a brand that connects emotionally, not just functionally. Every visual detail was crafted to feel comforting, sincere, and close to people’s daily rhythm.

The Symbol of a Smile. The Power of a Shield

At the heart of the identity lies a simple arc — gentle yet meaningful. It forms both a smile that spreads positivity, and a shield that protects. A perfect balance between happiness and safety — the essence of Innova’s promise.

Designed to Feel. Everywhere

From uniforms to packaging and interiors, every touchpoint was built to express care and consistency. The design doesn’t just look clean — it feels right, human, and modern.

A New Chapter. A New Energy

Leading the rebranding process meant shaping not just visuals, but emotion. From strategy to execution, every step aimed to give Innova a new pulse — one that reflects its people, its purpose, and its promise.