Where inner chaos meets outer rescue.
In life, there are moments when confidence collapses in the very second we need it most. A misstep, an unexpected embarrassment, a sudden freeze… and inside the mind, emotions crash into each other.
For RAM Clinics, we translated these fragile human moments into a cinematic animated world—bringing to life the inner emotional characters, the chaos, and the quiet plea for help.
Across four real-life inspired scenarios, and a unifying teaser, we created an Inside Out–style animation series where RAM’s signature character enters the emotional world and restores balance, confidence, and happiness.
We began by designing a full cast of emotional characters: fear, embarrassment, doubt, excitement, and calmness—each crafted with a unique visual identity inspired by RAM’s brand spirit. Every character reflected a clear emotional role: how they move, react, panic, or freeze. This foundation allowed us to build an internal world that feels alive, expressive, and believable.
Each scenario was written and storyboarded to mirror real human situations—moments everyone has faced: a child embarrassed on stage, a young man freezing during a job interview, a mother panicking at the dentist, or someone losing confidence at the worst time.
We shaped each moment with emotional logic, allowing the inner characters to react first, then introducing RAM’s hero to restore control and shift the moment from breaking… to breakthrough.
A quick preview of four confidence-breaking moments, followed by RAM’s arrival to restore balance.
In the group hangout, he smiles confidently—something he couldn’t do before RAM’s dental treatments, which restored a natural, comfortable smile for social moments and photos.
She gets ready with full confidence, choosing any outfit she loves without worrying about hair showing—thanks to RAM’s laser hair removal sessions that keep her prepared for any outing.
She feels uncomfortable about her skin during the graduation photo, but with RAM’s facial care and cleansing treatments, her skin looks smoother and clearer—giving her the confidence she needs for the moment.
She avoided social settings because she wasn’t confident about her nose. After her rhinoplasty at RAM, she reconnects, socializes, and enjoys her life again—free from the insecurity that held her back.
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